Politics and Media, Media and Politics?

After reading the full speech, one main question reoccurred:- Do politicians exploit the media or does the media exploit politicians? Tony Blair pointed out that the media overwhelmed his personal life. While that may be true, there are some politicians that use the media to their advantage. With the help of the Internet and the fact that nearly everybody in the whole world has access to it, websites such as YouTube can in fact give politicians the edge, if they want it. More than half the time, they not only want it, but need it. YouTube has opened doors for so many politicians and also normal, everyday people who want to express themselves visually. Nearly any subject matter can be searched an then viewed. From mishaps of George W. Bush to political speeches by Hillary Clinton.

I guess its very much similar to the media and the entertainment industry. Hollywood depends heavily on the media and an actor may or may not use the media to his or her personal advantage. The same thing applies in politics. If Nelson Mandela had the power of the Internet to grab the world's attention, chances are, he would have used it. In that sense, its alright I guess. It's not for personal gain. He had a vision that South Africa would adopt a full democratic system. He then went on to become South Africa's 11th President after spending 27 years in jail. He is now the the epitome of freedom and equality.

Now the question is, are politicians using the media for personal gain? During elections, obviously the media have been playing a pivotal role. From posters to advertisements on radio and television, the media and politics have had an ongoing relationship for decades. With the help of the Internet, it has become much more accessible. This media form has revolutionized the world of advertising and reaching out. It is easier to be heard now than ever before.

Some examples of being heard and seen with the help of the Internet:-
http://www.thekidfrombrooklyn.com/
http://www.lg15.com/