Friday, August 3, 2007

Designing for Print vs Designing for Online

Since the phenomenon of blogging has taken off, there is a need to distinguish the design concepts for online publications and print publication.

Newspapers and magazines are forms of print publication. When designing for print, it is crucial to know that readers have to be given all the information needed (Kress and Van Leeuwen 1998). Information needs to be carefully selected and then designed or put together in an order that is identifiable. That is one of the reasons a newspaper's layout does not change over time.

On the other hand, for online publications, such as Websites, information can be scattered and snippets or samples of information is used (Parker 2003). Links allow readers of 'guests' to view what they want. For example, viewers of a hotel home page do not need to read a whole passage and to find out about contact details. They can simply click on its respective link to view the contact details. Click here for an example.

Information provided over the Internet can be concise and short. If a site is constructed effectively, guests can decide for themselves the information they want to be viewing.


Kress, G & van Leeuwen, T 1998, 'Front pages: (the critical) analysis of newspaper layout' in Bell, Allen & Garret, Peter (eds) 1998, Approaches to media discourse, Blackwell, Oxford, Chapter 7, pp. 186-219

Parker, C. 2003, Designing Documents for Web distribution, Looking Good in Print, 5th edition, Paraglyph Press, Scottsdale AZ, p269-93.

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